True & North is a company that creates winning cultures that sustain growth.

Using the TrueSelling™ method across workshops, consultancy and e-learning content they embed empathy, consultative selling and creativity, which in turn drives commercial performance. Their mission is to help busy, multi disciplined people to consistently sell and influence to the highest level.

To date their methodology has been used around the world from Singapore to Delhi, to LA and New York and at leading organisations including BBC Worldwide, Unilever, and Havas. Their alumni research demonstrates that the approach creates competency change that sticks and in turn drives revenues.

As Experts in Residence at Wayra UK they support a community of best in class start-ups drive value for their customers.