Deborah is an advisor enabling start-ups to focus decision-making on best use of limited resources to create value.

She specialises in identifying how offers can be designed to create value for both customers and for the business, combining the latest value proposition design techniques with tried and tested blue chip brand-building skills in a proprietary framework.

With a client-side background dedicated to creating, growing and managing blue chip brands spanning both product and service categories in both B2C and B2B, Deborah has spent the last 2 years bringing this extensive operational know-how to benefit start-ups. Her coaching style is pragmatic and hands-on, helping businesses reach solutions which work in practice and deliver results.

As the founder of Ascendit, Deborah is passionate about supporting early-stage businesses to build and deliver world class brand propositions.