Jenny Millar


Jenny Millar demystifies pricing strategy, giving tech founders the clarity and confidence to price their services more effectively. As founder of Untapped, she helps scale-up teams, optimise their approach to pricing, enhance their understanding of value and build profitable business models.

Jenny’s background includes 10 years with eBay Europe where she built world-class analytics teams to transform their 20 petabytes of data into commercial intelligence. She delivered major price changes across eBay’s major European markets and reignited the growth of eBay UK's $2.7bn Electronics vertical. 

Jenny teaches Innovation & Entrepreneurship at Warwick Business School, taking students on the journey of founding and scaling a digital start-up