Simon Nicholson is the Market Access Director for MSD UK, having taken up this role in December 2015. Prior to his current role, Simon was the General Medicine Director and responsible for the sales and marketing teams aligned to the Diabetes and Cardiovascular business. Simon is passionate about improving patient experience and outcomes through innovative partnership working with the NHS. Simon built an innovative healthcare service business within MSD UK. This differentiated service portfolio includes healthcare analytics, clinical pathway design, patient engagement & coaching and telehealth services. Simon has a wealth of experience developing and implementing market access strategy in the pharmaceutical industry and has represented the industry on a variety of strategic initiatives in the NHS including Innovation Health and Wealth. Simon is married with three children and lives in Hertfordshire. He is a keen rugby coach, currently coaching in the junior section at Hertford RFC.