Wim Vandenhouweele was born in Belgium, has a Masters in Sports-physiology at University Ghent, Belgium, Marketing at EHSAL Brussels, Belgium and IEP at INSEAD, Fontainebleau, France. After joining MSD/Merck Belgium in 1983, he has worked also in MSD Netherlands, MSD China and Merck’s global headquarters in the US, in sales, country, regional and global marketing, strategy, PPP and commercial operation roles. Currently, he is Commercial Innovation Leader Europe, Canada and Emerging Markets. He is based in the US (New Jersey) and works very closely with country teams to manage a portfolio of the most innovative initiatives through ideation, experimentation and pilot stages, with multiple of them now being scaled across many countries. He also partners with Regional / Country Innovation Leaders to further build, in each country, a climate that stimulates innovation, through networks, capability building, collaboration, communication and recognition.