The Health Hub

Based in London, the Health Hub reflects our continued effort to support health tech start-ups.

Gain access to Telefónica and Novartis global ecosystems

In 2019, we extended our partnership base to include Novartis (NYSE: NVS), the world’s 4th-largest pharmaceutical company with 2018 revenues of $52 billion. The programme has been rebranded as the Health Hub and has already onboarded a cohort of three exceptional start-ups, including Virtue Health, which was founded by RhodesScholar and Oxford alumna Arfa Rehman.

What are the offerings from Novartis?

1. Access to the Novartis network :

  • A customised induction day tailored to the start-up’s growth needs at Novartis.
  • Access to coaching and 1.1 engagements with Novartis subject matter experts from functions such as marketing, commercial, market access strategy, health economics and medical affairs.
  • Access to a single-point of contact to provide support and guidance via a Strategic Partnership Lead

2. Support with NHS engagement:

  • Understanding and navigating the NHS, to enhance knowledge and insights into the NHS.
  • Accessing innovation masterclasses and associated programmes via the AHSN’s to enhance growth opportunities.
  • Identifying senior NHS leaders as mentors and for 1.1 engagements for practical advice and guidance.

The solution you have should aim at:

  • Improving patient outcomes, experience and quality of care compared with traditional models.
  • Reducing the need for any tax funded health and/or social care service.
  • Enabling patients to self-care and manage their own health conditions remotely outside of traditional healthcare.
  • Being interoperable with all system level health and social care electronic patient records and other required databases.
  • Being able to support the prevention/onset of long-term health conditions in the general population and contribute to population health management at a health system level.

What we offer

World-class mentor board from Telefonica, Novartis and NHS

Telefónica business development support

Support in raising funds

Office space in Piccadilly Circus

Coaches that adapt to your needs

Cash investment

Access to the Wayra community of alumni, investors and corporate partners


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TestCard Case Study

CONTEXT - Incorporated in May 2017 by Dr Andrew Botham and Luke Heron, TestCard’s solution is designed to solve the biggest issue confronting healthcare globally; isolation. Affordable, easy to use and precise, TestCard is able to significantly lower the cost of diagnosis and the monitoring of healthcare conditions whilst simultaneously improving the quality of results being delivered. TestCard joined the Health Hub in February 2019.
SOLUTION - Throughout the year, the Health Hub has put in place a tailored programme, including access to coaches, mentors and Novartis and Wayra's network. The programme's content included training and support over marketing, commercial, health economics and medical affairs. It also helped TestCard understanding and navigating the NHS.
RESULTS - TestCard has had an incredible year, awarded the ‘Top Emerging Technology’ prize at CES in Las Vegas and agreeing with NW London NHS to make its solution available to all 2.5m residents. Meanwhile, a successful pilot with one of the worlds largest pharmaceutical companies established that TestCard’s tech was more reliable than the fixed terminal scanners used in hospitals and clinics around the world, opening up a series of opportunities for collaboration

Areas of Interest

What are we looking for:

Amazing, disruptive tech
Telefónica and Novartis fit


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