The most global and connected tech open innovation hub on a mission to deliver frictionless innovation

Backed by 10+ years of experience, we invest in start-ups and unlock business opportunities between them and industry leaders





active portfolio companies




working with Telefónica


hubs globally


corporate partners

At Wayra...

we take the friction out of innovation with a method geared for true business impact, not just innovation theatre. With 10+ years of experience as Telefónica's innovation arm, we know what it takes to make things work.
…we zero in on the key challenge from the outset, expertly gauge potential, and streamline the path to proof of concept, always building buy-in along the way.
…we invest in companies with proven product-market fit that can develop a commercial relationship with Telefónica group in the UK and globally, collaborating with our 7 Wayra hubs around the world.
For corporates

Innovate efficiently with start-ups

Harness the power of innovative thinking and solve corporate problems with the right start-up partnership. Find out how Wayra can provide better solutions for your business growth and competitive advantage.
"Thanks to Wayra we have a proven method that delivers tangible innovation outcomes with direct patient impact. They deliver faster than any corporate can and allowed us to unlock the immense opportunity the venture market offers."
Jan Beger,
Senior Director of Digital Ecosystem, GE Healthcare
"Scouting with Wayra was a fantastic experience. From the start, they focused on our needs (which was no easy task). Their work ethic through the whole process was awesome. No doubt we will work together again."
David Moro Fernandez,
GCTIO, Telefónica
"Wayra’s understanding of businesses, commercials and technology to scout the market, identify and qualify possible solutions was invaluable. It would have taken ages to do ourselves and they massively accelerated the process."
Elizabeth Ponsford, 5G IoT Applications Lead,
Virgin Media O2 Business
"The team swiftly grasped the crux of my requirements and found an impressive number and breadth of companies with potential fit. They were super responsive throughout the process, providing critical feedback and valuable input."
Matthew King,
Product Director, O2 Motion
"Our solution had clear strategic fit with Telefónica, but we needed to get in front of the right people. That’s where Wayra came in. They helped us navigate the corporate maze and their investment cemented our relationship with Telefónica."
Abraham Burak,
Co-Founder, Airalo
“Wayra and GE Healthcare’s Edison™ Accelerator gave Lucida Medical the opportunity to work with a leading hospital group, resulting in the first successful installation of our product Pi™. We were able to improve the product through direct customer feedback, as well as gain exposure and engagement with other hospitals.”
Antony Rix,
CEO & Co-Founder at Lucida Medical
“Wayra’s €250 thousand investment was incredibly important for us, supporting our solution’s expansion across all O2 Retail stores in the UK. They continue to broaden our horizons, enabling enterprise retailers to get access to our technology in new ways.”
Daniel Martinho-Corbishley,
CEO & Co-Founder, Aura Vision
"Wayra's differentiator is the lengths they go to get the right people in the room and decisions across the line. The team pushed through a commercial agreement with Telefonica (during the Christmas break) through which we've been able to plug in our solution into Telefónica's global network and co-develop features."
Maria Vircikova,
For start-ups

Get maximum commercial traction with corporates

Engage with globally recognised corporates through a streamlined process that ensures you are set up for success. From perfect fit to easier engagement, we get you up and running with corporate partners faster.

Get in touch with the Wayra team

Map of the World with Wayra's locations
Mexico DF
Fully remote set up
San Luis Potosi 196 – 5
Carrera 67 No. 100-20
Fully remote set up
São Paulo
Alameda Vicente Pinzon, 54 - Vila Olímpia, São Paulo - SP, 04547-130, Brazil
Fully remote set up
Buenos Aires
Fully remote set up
92 Albert Embankment, London SE1 7TY.
Kaufingerstraße 15, 80331 München
Plaça d'Ernest Lluch i Martin, 5, 08019 Barcelona
C/ Gran Vía, 28,
28013 Madrid
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