Innovate efficiently with start-ups

With a 10+ year track record, our proven method reduces risk to achieve competitive advantage and bottom-line impact

Innovation is the lifeblood of good business. However, delivering tangible impact is no easy task.

All too often, innovation’s potential business impact is stifled and fails to achieve the results corporates are looking for. We take the risk out of innovation with a method that is proven to deliver.

    The Wayra difference

    Our method delivers

    Better solutions

    We prioritise quality not quantity for a stronger and more successful outcome.

    Competitive advantage

    We don't waste time on innovation theatre. We fast-track innovation for the edge you need.

    Mutual growth

    We focus on the win-win: fundamental commercial & strategic viability for both start-ups and corporates.

    Tackling problems

    We address key barriers to successful innovation:


    Our Solutions

    Challenges and Our Solutions

    The problem statements aren't nailed down from the start
    Our Solution (Arrow icon)
    We work closely with you, VCs and industry experts from the outset to define  your real challenge
    It’s hard to find the right start-ups with the ability to deliver
    Our Solution (Arrow icon)
    We expertly scout start-ups and can efficiently match you with exactly the right talent
    Getting to a pilot is expensive, takes too long and can lose momentum
    Our Solution (Arrow icon)
    We expertly navigate complex organisations, bringing the know-how to build buy-in along the way
    Successful pilots fail to achieve adoption and scale
    Our Solution (Arrow icon)
    We gear up both to fully commit, preparing them to scale up and roll out the pilot

    Our method has four pillars


    We explore the full picture of your business and how you engage with start-ups to deliver a venture strategy built around your organisation.
    UNDERSTAND Readiness
    • Map out your internal structure, stakeholders, processes & goals across all relevant business units to identify & mitigate bottlenecks when you start engaging with start-ups
    • Understand your innovation roadmap
    • Design a set of frameworks to deliver a successful venture strategy


      We establish a clear problem thesis and search the venture market for the right solution.
      • Define a problem thesis which all key stakeholders buy into that takes into account real business needs, as well as the reality of what’s possible within the corporate.
      • Scout the venture market looking at every solution applicable to the problem statements
      • Refine the possible solutions based on commercial and product viability
      • Select final solutions proceeding to trial through an assessment day with key stakeholders


        We onboard the selected start-ups and build the foundations and roadmap for a long-term commercial and scalable partnership.
        • Agree on trial goals & trial contract 
        • Product integration process
        • Run the trial
        • Ongoing check-ups throughout
        • Results presentation


          We scale the infrastructure built in the Trial phase to deploy the solution across the business.
          • Support the start-ups through the scaling stage for deployment with the corporates
          • Support for both sides to sign the commercial agreement
          • Manage the partnership hand-over to the corporate

              Why Wayra?

              Key Stats

              Wayra UK

              trials & contracts with Telefónica
              portfolio market value
              investment raised

              Key Stats

              Wayra Globally

              invested start-ups
              in contracts with Telefónica
              working with Telefónica
              investment raised
              “Wayra’s fantastic understanding of the venture market and experience in open innovation, coupled with their speed of execution has been instrumental to successfully deploying the Edison™ Accelerator. Their method delivered tangible innovation outcomes and immense value for our core clients.”
              Jan Beger, Senior Director of Digital Ecosystem, GE Healthcare
              "Wayra’s understanding of businesses, commercials and technology to scout the market, identify and qualify possible solutions was invaluable. It would have taken ages to do ourselves and they really accelerated the process."
              Elizabeth Ponsford, 5G IoT Applications Lead, Virgin Media O2 Business
              "There was no way that we could have made the contacts that we did without Wayra, or built up a pipeline of new business."
              Imogen Wethered, CEO
              "Wayra's global network really helped us scale the solution internationally. We started by working with O2 UK, and then Wayra helped us get an intro with O2 Germany and Movistar Spain whom we are now both working with. Recently, we are working with Wayra Latam to expand even more our services in other countries. Wayra was definitely an amazing support at the beginning, but also, it has never stopped facilitating the growth of Localistico."
              Ricardo Varela, Founder at Localistico

              Learn more about our Innovation Method

              Our corporate partners

              In the last decade, we supported over twenty corporates across multiple industries unlock business opportunities with start-ups
              Virgin Media O2 (Logo)
              General Electric HealthCare (Logo)
              Network Rail (Logo)
              Department for Transport (Logo)
              Transport for London (Logo)
              Hundai (Logo)
              WM5G (West Midlands 5G) (Logo)
              HS2 (Logo)
              Ferrovial (Logo)
              National Cyber Security Centre (Logo)
              Novartis (Logo)
              MSD (Logo)

              Work with us

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